The Company

National Brand, 200 plus hotels in 21 states across the USA

The Challenge

Client required a comprehensive and integrated electronic marketing and CRM solution for all its properties administered from a corporate level sustaining Brand integrity.

The Solution

Using ZMail software, ZDirect integrated with client's PMS System and both the corporate and property level web sites. Solutions were implemented establishing property level access for General Managers so they could easily deploy last minute offers to fill up unused inventory during periods of low occupancy. The Brand's Advertising Agency was also granted limited access to the ZMail user interface to facilitate collaborative efforts such as uploading HTML newsletters, which were in turn emailed to the Brand's subscriber list on a monthly basis. eCRM fulfillment, or electronic customer relationship management functionality, to include confirmations, pre-arrivals, thank you letters, preference selection, and customer satisfaction surveys, was instituted. These sequences of event-driven auto-responders were very powerful and took advantage of ZMail's template designs, dynamic content capabilities and property level personalization. To summarize, the ZMail platform gave the Brand advanced electronic marketing and CRM functionality it did not previously have, which strengthened customer loyalty, expanded its customer base and dramatically increase ROI. Functionality was cost-effective, configurable and consistent with the Brand's mission statement. ZMail provided quantifiable tools to automatically reach and retain the client's customers.

The Company

Two Independent Oceanfront Hotels, 600 plus rooms in Daytona Beach, Florida

The Challenge

Florida owner of two 300-room Oceanfront hotels possessed an antiquated PMS system and was unable to send automated electronic email confirmations. As a result, the owners would spend thousands of dollars each month in postage and hard costs to mail hardcopy confirmations.

The Solution

ZDirect developed a custom interface for this Client with the PMS and POS system so as to automate the confirmation process and provide database centralization. In addition, the interface enabled the properties to deploy a comprehensive electronic marketing effort and ultimately stay competitive with resorts and destinations with significantly larger marketing budgets.

The Company

Raleigh, NC based Hospitality Company managing 10 resorts in 5 countries

The Challenge

Diversified professional property manager had negative experiences with email marketing. He resorted to bulk email deployments with an unvalidated list, or had purchased questionable "lists" off the internet. The results were little to no bookings, significant investment, and a poor sense of the power of email marketing.

The Solution

Using ZMail's suite of tools, ZDirect empowered this client to quickly build their own opt-in, permission-based subscriber list organically that was highly segmented according to the preferences of the subscriber. In this regard, the client could now send highly relevant and targeted email messages consistent with the purchasing habits and interests that achieved results. Furthermore, a highly focused incentive-based viral marketing program was executed in order to further build and develop this professional property managers email list that resulted in a new revenue base. ZMail's opt-in, permission-based service is supported under an Application Service Provider (ASP) web-based model.

The Company

Professional Property Manager with 6 Properties, 7 Golf Courses, Restaurants & Spa based in Myrtle Beach, SC

The Challenge

Managers at these properties struggled with the management of their data as they collected customer and inquiry data from numerous sources to include PMS, POS systems, property level and corporate web sites, booking engines, customer surveys and via in-house collection. The data was in-house, but not organized in a central location and actionable. Managers were overwhelmed with the task of trying to resolve this issue.

The Solution

ZMail provided a central, easy to use infrastructure that allows you to consolidate ALL databases into one accessible and organized "data bucket." In addition, ZMail automated much of the transfer of data automatically without human intervention such as the User's point of sale, property management system and various web sites. ZDirect consultants advised managers on how critical it was to integrate customer history with web leads and all other inquiries with all touch points optimized. Once organized the client was able to research and filter upon an infinite number of customizable demographic, psychographic, and behavioral requirements to execute targeted email campaigns. ZMail effectively enabled the client to effectively deliver customized offers such as vacation/travel packages. Finally, the professional property manager was well served with the ZDirect solution as data hygiene and the rehabilitation of errant data within its new database are managed within ZMail with a complete audit trail compliant to law.

The Company

Hotel Group with multiple flag hotels & multiple property management systems

The Challenge

Property Managers felt stymied due to restrictions yet still desired to make electronic marketing a high priority in their overall plan.

The Solution

ZDirect assisted in the development of an independent destination web site portal for the Hotel group from which to market independent of restrictions to their hotel group. ZMail's suite of tools and eCAM system (electronic customer acquisition system allowed you to streamline their marketing efforts, understand who their customers are, and define your their hot points & buying desires. Then, once this dataset was developed, deliver the right message...to the right person…at the right time and to the various hotel properties they represented. The hotel group was allows you to organize your data, deploy targeted email campaigns, build your database and measure significant ROI.

The Company

700 Room Independent Caribbean Resort Complex with full amenities

The Challenge

The resort understood and had embraced email marketing best practices, yet was still experiencing a reduction on open, click-thru rates and bookings. It was suspected that a deficiency in deliverability was the root of the problem. Moreover, reporting was not made available to the mostly non-technical staff to fully understand the complexity of its efforts. Finally, as its opt-in list grew and national regulations on email authentication have become more complicated, the Resort found that getting its email messages to the inbox of its previous guests and inquiries was becoming very challenging. It became clear that the resort required a robust application that provided intuitive solutions, was easy to use and could handle the complexities of email deliverability.

The Solution

It was determined that the resort had retained a Tier I email service provider which had clientele that regularly engaged in SPAM practices. The IP space (or Internet Highway) that the resort was using was being blocked by major Internet Service Providers (ISPs), since it previously used by pornographers suffered. When the company switched and invested in ZMail by ZDirect, the resort immediately experienced a 95 to 98% efficiency of delivery rate due to the "clean" IP space ZDirect provided. As a full service, Tier III, email service provider, ZDirect's ISP relations team worked hard daily to ensure that this Resort's emails are delivered to the recipient's inbox. ZMail's benchmark system also ensures that emails sent to subscribers will clear content and filtering by over 28,000 ISPs throughout the Internet. 

ZMail retains supreme relationships with all the major Internet Service Providers (ISPs) to ensure that the recipients of your email campaigns actually receive the email. ZMail is "whitelisted" with each major ISP.

The Company

100 Room Independent 4-Star Boutique Hotels in California

The Challenge

This well-known property had traditionally spent significant dollars in traditional advertising. Its occupancy was high, yet marketing costs were also high. The challenge was to reduce its expenses by determining its true source of business and eliminating those marketing campaigns that do not produce.

The Solution

By utilizing ZMail's advanced return on investment (ROI) reporting, ZMail could identify those sources of business that converted from lead to customer, then to loyal customer, those loyal customers that promoted the property, and loyal customers that promoted the property that ended up booking. In addition, certain traditional marketing campaign expenses that did not produce customers were eliminated, saving significant dollars and greater net profit margins. ZMail regularly provides comprehensive campaign tracking and actionable reporting (sources of data, trending, conversion) with multiple returns on investment (ROI) tracks.